Building Better Lives Through Movement Since 1982
Enjoy Fitness, Enjoy Life
The beginning of a legacy in ergonomic fitness innovation
Born in Colorado, Built to Move the World
In October 1982, JOROTO was founded in Colorado, USA, with a bold vision: to design and build premium fitness equipment for both commercial and home use. With a deep focus on ergonomics, durability, and intuitive movement, we began our journey toward redefining how people around the world experience fitness.
Expansion into 150+ countries and 3,000+ brand stores worldwide
Global Reach, Local Connection
By 2004, JOROTO had expanded its global footprint to over 150 countries and regions, opening more than 3,000 dedicated brand stores. Our growth was driven by a commitment to quality, customer trust, and the belief that fitness should be accessible and enjoyable for all.
Honored with the prestigious Red Dot Design Award
Award-Winning Design Excellence
In 2017, JOROTO was honored with the Red Dot Design Award—widely regarded as the "Oscars of industrial design." This milestone marked global recognition of our dedication to harmonizing function and form, engineering fitness equipment that’s not only powerful, but also beautifully designed.
43 years strong — and still just getting started
Powered by Purpose, Driven by Movement
In 2025, JOROTO is proud to be recognized as one of the world’s leading names in fitness equipment. With a presence in over 90 countries and a portfolio spanning 28 product categories, we remain committed to continuous innovation—pushing boundaries in smart technology, sustainable materials, and user-centric design.
Our journey is far from over. We continue to empower people everywhere to Enjoy Fitness, Enjoy Life.
What Moves Us
At JOROTO, we believe that fitness is more than just movement—it's a way of connecting mind and body, routine and passion. Our designs are rooted in ergonomics, driven by science, and guided by simplicity. Whether you're running, cycling, or rowing, JOROTO is designed to move with you—not against you.
Intuitive Control
Controls and feedback designed to feel effortless.
Ergonomic Design
Engineered to move with the natural shape of the body.
Seamless Experience
Every touchpoint built around real user needs.
90+ countries. 2000+ stores. One purpose.
A Global Fitness Ecosystem
With subsidiaries in the United States, UK, France, Italy, and Australia, JOROTO has grown into a truly global fitness brand. Our expanding network of over 2,000 brand stores ensures that quality movement is never far away.
Our Mission & Vision
We exist to make movement more accessible, enjoyable, and sustainable for everyone—regardless of age, experience, or location. Through continuous innovation and human-centered design, we aim to become not just a product brand, but a lifelong fitness companion.
Joroto helps you maximize your space with its smart folding design—you can easily store it under the bed, in a closet, or behind your desk.
The Joroto rowing machine takes your home workouts to a whole new level with its smooth resistance and full-body engagement.
Joroto Rowing Machine is easy to assemble and operates almost silently, making it perfect for home use!